How important are vision, values and passion really for the success of a company?
We basically like to distinguish the "lifeless" vision from the "lived" vision.
Here is the recipe for a lifeless vision:
Find impressive words that the customer or even employees are sure to like to hear and, as a manager, announce at every available opportunity how important the vision is, even if you don't believe in it yourself. Place the vision impressively where it will be noticed and elicit an "Ohhh" or "Ahhhh" from all stakeholders. Whether the representatives of the company pay attention to the values it contains is not a big deal, since the vision exists mainly only because everyone has to have one.
And here is the recipe for a lived vision:
Invest enough time and effort in the vision because you know how crucial it is for the company's success. Express your passion in it, because how will your team be motivated if you are not? Think about what really serious contribution you want to make! You know that the real value of the vision is to work inwardly and not outwardly.
The Importance of Passion
Passion is the drive, the chi, the breath of life of a modern and innovative company. Passionate employees work with motivation and have a high identification with the company. The corporate culture develops from the connection of the passion with the corporate values. Passion cannot be extrinsically induced, but it can be made conscious . True passion comes from the sparkwhich is already in place and causes real corporate success.
The Importance of a Vision
Employees need a clear orientation, a unifying corporate philosophy and a meaningful mission. There is one elementary need for guiding values and goals, that give meaning to the work. Employees want to be a part of something (bigger) that they can be proud of. There is nothing that motivates more than a meaningful contribution .
Sales, profit and growth are the result of a good strategy with a high benefit for the customer. The higher the added value for the customer, the easier it is to gain market share and to place the product or service adequately on the market.
The vision stands for the contribution that the company makes.
The passion is no Corporate Statement. Without the passion that exists and is radiated among leaders, the vision can never be achieved.
Vision, values and passion in the people who work in a company, to make conscious and to anchor, should therefore be at the top of the list.
